MALAYSIA, 25 JAN 2021 – Harman International (Harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., today announced the appointment of Global Best United (M) Sdn Bhd as the official brand distributor in Malaysia being entitled to offer and distribute the products manufactured and/or sold by the lifestyle audio brand – JBL®.
Through Global Best United (M) Sdn Bhd’s comprehensive network, Harman International will be able to strengthen the brand presence of JBL®in the Malaysia market. With this official appointment, Global Best United (M) Sdn Bhd will represent the brand of JBL® and distribute all authentic JBL® products in the Malaysian market.
“Global Best United (M) Sdn Bhd’s network will certainly provide us with the market penetration needed to reach our full sales potential in the Malaysia market. We are confident that this long term partnership with Global Best United (M) Sdn Bhd will help us leverage the brand position of JBL® in Malaysia,” said Ms. Grace Koh, Vice President and General Manager, Lifestyle Audio Division of Asia Pacific at Harman International.
“Harman International is the leading Lifestyle Audio brand that provides industry leading innovation and superior audio products, the team members from Global Best United are excited to bring the JBL® line of products back in Malaysia. Our young and aggressive team is looking forward to support the local dealer network and market places to exponentially grow the JBL® market share. The collaboration between the companies undoubtedly makes good business sense – a big win in both directions” said Mr. Henry Yap, Managing Director of Global Best United. “To celebrate this partnership, we will be rolling out a special pre-order campaign exclusively at JBL Official Flagship Store on Lazada Malaysia and Shopee Malaysia, featuring exclusive offers week long from 25th of Jan” He added.
For more media information, kindly contact:
Global Best United (M) Sdn Bhd
JJ Wong
Marketing Director
jjwong@gbutd.my
Harman International
Mitchell Wong
Business Development Manager, Malaysia
Mitchell.Wong@harman.com
Benjamin Tan
Marketing & Communications Manager, Asia Pacific
benjamin.tan@harman.com
ABOUT JBL
JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 60 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.
ABOUT HARMAN
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.
ABOUT GLOBAL BEST UNITED (M) Sdn Bhd
Global Best United (M) Sdn Bhd (GBU), is part of the TRIO group of companies who have been distributing electronic products in Malaysia since 1993. A fresh team has been formed to market JBL whilst GBU is backed by strong core fundamentals of imports, logistics, and relationship management. With hubs and satellite offices located across Malaysia, GBU is ready to handle nationwide pre and post sales services.